Project Overview
Products: Indoor (DV-LED) Direct View Video Wall Screen, VW Controller & Android Cloud Network Media Player
Location: Hatton Garden, London
Screen Size: 3840mm x 1440mm (6 x 3 cabinets)
Resolution: 2064 x 774 pixels
Pixel Pitch: P1.8
Brightness: 550 cd/m²
Background
Queensmith is an acclaimed London jeweler known for exquisitely designed, handcrafted jewelry produced in it's own Hatton Garden workshop. With a reputation for quality and design excellence, Queensmith has won the UK Bridal Jeweler of the Year award three times.
In 2023, Queensmith’s workshop underwent a significant refit, elevating the space with a modern, luxury finish. As part of this transformation, Queensmith sought a dynamic way to captivate visitors at their entrance lobby. To achieve a high-impact visually engaging storefront, they decided to install a digital signage solution that would highlight their brand and products. To realize this vision, Queensmith partnered with Windsor Displays to deliver a ‘wow factor’ LED Digital Screen.
Requirement
The primary requirement was a high-resolution, letterbox-shaped DV-LED screen approximately 4 meters wide, strategically placed above a stairwell in the workshop foyer. The screen needed to provide quality image clarity and brightness to engage passersby effectively, drawing them in, to enhance the brand.
Solution
Unlike traditional LCD digital signage, Direct View LED (DV-LED) technology is modular, allowing for highly customizable screen configurations. DV-LED cabinets can be arranged to fit any space, unconstrained by the 16:9 aspect ratio limitations of standard LCD screens. For Queensmith, we designed a DV-LED solution with a P1.8 pixel pitch, ensuring crystal-clear image quality and high-definition visuals that would be compelling for both nearby and distant viewers.
To further enhance the visual impact, our DV-LED solution offered an exceptional contrast ratio, producing vibrant colors and true blacks that surpass the capabilities of LCD screens. This technology would allow Queensmith’s high-quality video content to truly stand out, offering deep, vivid color reproduction that grabs attention in the busy Hatton Garden district.
For the screen size, we selected a 3840mm x 1440mm DV-LED panel, perfectly suited to the 4-meter-wide space above the stairwell. We provided a comprehensive, turnkey solution, including the LED controller, an Android Network Media Player, and a CMS subscription for remote content updates, ensuring that Queensmith could easily manage and refresh their digital content effortlessly and when needed.
Key Outcomes
This state-of-the-art DV-LED installation has transformed Queensmith’s storefront into a visually captivating experience, helping the brand attract new customers and reinforce its reputation for quality and luxury. The combination of high resolution, intense brightness, and stunning contrast ratio ensures that Queensmith’s video content is displayed in the best possible quality, making a lasting impression on everyone who passes by.
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